Parkway Boutique Hotel

The Parkway Boutique Hotel is a hypothetical hotel chain that is opening in the Fox Valley. For this project I restricted myself to only being able to use text to create this logo. I went with a Art Deco styled font to have a more artistic feel for the brand. I then added diagonal lines in the white space of the letters to added more dimension to the text and create a more sophisticated appearance. The choice to use dark blue and purple for the logo and branding to bring a feeling of peacefulness and relaxation for when customers stay at the hotel. For graphic assets I stayed consistent with the lines in the white space of the letters and used it both of the brand’s colors.